"Made in China" is undergoing a "quality revolution"

2018-04-27

At the executive meeting of the state council on August 24, the core issue was only one: deployment to promote the improvement of consumer standards and quality, and increase the effective supply of "made in China" to meet the upgrading demand of consumption. The weight of the matter can be seen.

The promotion of "made in China" to complete a "quality revolution" is closely connected with the building of an upgraded version of China's economy and the development of China's economy towards the middle and high-end. This follows the decision of the standing committee of the state council on April 6 to implement the equipment manufacturing standardization and quality improvement plan, which will lead to the upgrade of "made in China". The key areas identified are robotics, advanced rail transit equipment, agricultural machinery, high-performance medical equipment, etc. The logic can be understood as "homeopathy", that is, from equipment, to solve the problem of "what to build with".

The logic of this regular meeting can be understood as "pushing back", that is, starting from the end consumer goods, to solve the "why" problem. Why? Consumer goods are, of course, fundamentally created to meet the needs of consumers. At this stage of China's development, a considerable number of middle-income people have emerged. Their consumption demand has gone from the simple stage of food and clothing in the past to the stage of pursuing quality at present. To create a large number of consumers are willing to buy, and willing to accept products, will inevitably require the entire manufacturing corresponding to follow up, this is called "reversed transmission" - to consumer product standards and quality improvement, reversed transmission manufacturing industry transformation and upgrading.

"Going with the wind" and "pushing against the wind" both mean that "made in China" needs to complete a "quality revolution". "MadeinChina" or "MadeinChina" can no longer be a byword for low - and medium-price goods. "Made in China" has never rejected or given up "made in China".

In the historical context, at the beginning of the reform and opening up in the 1980s, a large number of foreign consumer goods entered the Chinese market, from watches, household appliances to automobiles. It is in this "open eyes to see the world", after the hard experience and training of Chinese goods, gradually realized the import substitution, occupied most of the domestic market, and began to market globally. However, as mentioned above, China is now entering a new stage of development. More and more consumers have higher demand, while the quality of many domestic products has not kept pace with it in time. At the same time, in product innovation, there is also a lot of domestic goods. It is no surprise, then, that large amounts of consumer goods are being imported, and that even 1.5 trillion yuan a year is being spent abroad.

Obviously, not improving the standard and quality of consumer goods in an all-round way, on the one hand, will reduce consumer trust and directly affect the domestic consumer market. On the other hand, it will weaken the international competitiveness of Chinese products and affect export trade. The prime minister even described the situation as "urgent".

To this end, the prime minister has made "made in China" a "quality revolution" as a main thread that runs through almost every aspect of economic work. The Wednesday presided only arrange such an issue that closely around the consumption demand, food, daily life is closely linked with the masses, household appliances, consumer electronics, decoration, clothing, cosmetics and daily-use chemicals, women's and children's elderly and the disabled supplies, stationery and sports leisure products such as general consumer products, achieve quality improvement. The puzzle of "made in China" is more complete when combined with the regular meeting on April 6th, which included both sophisticated equipment manufacturing and consumer goods close to people's livelihood. As the premier pointed out earlier, "made in China 2025" must not only be about equipment, but must be an upgrade of the entire industrial chain.

Finally, what does the "made in China" quality revolution ultimately depend on? There is no doubt that it is the entrepreneurial spirit and craftsman spirit that premier li keqiang has emphasized again and again. With the former, there will be continuous innovation of the system. Have latter, just have the product to keep improving.


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